Another one of those dumb-ass cosmopolitan celebrations that amount to almost nothing. If I wanted a superficial parade of sentimentality, I'd go watch 14 year olds oggling their first boyfriend/girlfriend.
Why make an official day out of trite sentiments and overwrought platitudes? Stupidity.
And for those single folk out there, I extend you my sympathy, though it comes with a caveat: you're not incomplete because you don't have a partner to share the social Mary-Kay application of Valentine's day. You're whole on your own, and you don't need to take on the false shame and guilt the popular media and marketters are broadcasting to you.
Just have a happy day, every day. Valentine's day can stick it up it's proverbial ass.