I get it when mainline Christians disagree with the practice of homosexuality. I understand their concern. What I don't understand is why homosexuality is a greater sin in need of garnering more public attention than, say, physical-social-metal-verbal abuse, war, toxic spirituality within the church, indifference, racism, torture, human trafficking, or any number of existing sins within the world.
For that reason, I'm not exactly sure why waging a war via popular media against homosexuals is a necessary manouever. It's not unknown that Christians traditionally disagree with the practice of homosexuality, but why pay for advertising space to push that point when everybody knows that the end of such a tactic is only going to be inflamed tempers, misappropriations, and mud-slinging?
Christians are called to a gospel that prompts love in, with, and through all our actions. Taking out advertising space as a war on homosexual lifestyles is effectively wielding popular media as if it's a firearm. And when weapons are wielded against sinful people, who of us can say that we don't deserve a firearm pointed back at us? Or, as Jesus said, "let the person who is without sin cast the first stone" (John 8:7).
So, while I acknowledge the sin of homosexuality, I'm not concerned to crusade against it so much as I am to love the people who practice it. For which is the greater sin: to practice homosexuality, or to foist belligerence on a group of people all the while claiming it is love? I know my answer. Do you?