Really, it's not unlike the equally distorted, and fear-mongering tactics of Canada's Heaven's Gates Hell's Flames. A shameless, base production that feeds off of people's confusion, ignorance, and (like has been said already) fears.
I do have to wonder what drives a person to the point where they find it morally acceptable to make a circus display out of separation from God? And why is it permissable to promote hellfire and the cruelties of the demonic world to particular target audiences -- more specifically, children 12 and up? Are they mature enough at 12, suddenly, that depictions of callous hatred, malevolence, torture, and brutality are reasonable psychological tools to win their minds over to Christ? Is that what Christ said would display the love of God the Father? Are we looking to fashion the theater after the Inquisitions? And why do these kinds of productions always present good and evil, God and the devil, heaven and hell in such simpleminded, hackneyed ways? Haven't we exhausted the market on binary notions of good and bad, light and dark, God and the devil, etc.?